David Lyons

KYC compliance has gotten a genuine engineering upgrade in the last couple of years. API-first identity verification, automated document checks, real-time risk scoring, the kind of infrastructure that turns a process that used to take days into something that runs in the background of a signup flow. That progress is real, and it’s made onboarding […]

Thirty Days Is Realistic Only If You Skip the Hire You can have a paid ads service line live in thirty days, but not if step one is posting a job listing for a PPC specialist. Hiring alone eats twenty to forty days between writing the role, screening resumes, running interviews, and negotiating an offer,

The Add-On That Actually Pays For Itself Every software reseller eventually hits the same wall. You have signed clients, they trust you, and they keep asking whether you can also help them get found on Google. Saying no is a wasted opening, but saying yes usually means either hiring specialists you cannot yet justify on

Most agencies that stall out on paid media growth aren’t losing clients. They’re losing capacity. The moment a shop lands two or three new accounts that need real ad spend managed, the founder faces a choice: hire a media buyer, promote someone who isn’t ready yet, or turn down the work. There’s a fourth option